ACCESSIBILITY STATEMENT
We design accessible solutions through intuitive and inclusive experiences, compliant with WCAG 2.1 Level AA, the Americans with Disabilities Act (ADA), the Equality Act 2010, and EN 301 549.
ACCESSIBILITY POLICY & DESIGN STANDARDS
We understand the importance of creating a store experience that is accessible, intuitive, and inclusive. Accessibility is not treated as a separate initiative, but embedded throughout our digital infrastructure, shaping our design systems, user interface, and governance protocols.
We prioritise clarity, consistency, and ease of interaction across all touchpoints. The interface is designed to serve a diverse range of users, including those who rely on assistive technologies. Navigation follows a logical structure, featuring predictable layouts and semantic HTML to support screen readers and keyboard-only access.
Responsive design is a key principle in our development process. Our store is optimised for performance across devices, screen sizes, and inputs to ensure a seamless experience. Content is consistently accessible on desktop, mobile, and assistive platforms. All interactive elements are designed to be touch-friendly, scalable, and adaptable to individual user preferences.
We apply colour and contrast thoughtfully to ensure that all visual elements meet or exceed WCAG 2.1 Level AA standards. Critical information is never conveyed through colour alone. Text maintains sufficient contrast to enhance readability and reduce cognitive load.
Our typography supports clarity and accessibility through scalable font sizes, consistent line spacing, and descriptive link text compatible with screen readers. We avoid dense text blocks and ornate fonts to preserve legibility across platforms and use cases.
Our practices fully adhere to key global accessibility standards, including WCAG 2.1 Level AA, the Americans with Disabilities Act (ADA), the UK Equality Act 2010, and EN 301 549 (EU). These frameworks guide our design and development processes to ensure equal access and a seamless experience for all users.
If you experience any accessibility barriers or need assistance, please contact us via our dedicated support page. We aim to respond within 48 hours and prioritise prompt resolution of any issues.