ACCESSIBILITY STATEMENT
We design for accessibility through intuitive interfaces and inclusive experiences, aligned with WCAG 2.1 Level AA, the ADA, the Equality Act 2010, and EN 301 549.
ACCESSIBILITY STANDARDS & REGULATORY ALIGNMENT
We understand the importance of creating a store experience that is accessible, intuitive, and inclusive. Accessibility is not treated as a separate initiative. It is embedded across our digital infrastructure, informing our design systems, user interface, and governance protocols.
We prioritise clarity, consistency, and ease of interaction across our user experience. The interface is designed to accommodate a broad spectrum of users, including those who rely on assistive technologies. Navigation follows a logical structure, with predictable layouts and semantic HTML to support screen readers and keyboard-only access.
Responsive design is a core principle of our development process. The store is optimised for performance across devices, screen sizes, and input methods to ensure seamless engagement. Users can access content consistently across desktop, mobile, and assistive platforms. All interactive elements are designed to be touch-friendly, scalable, and adaptable to individual preferences.
We apply colour and contrast with precision to ensure all visual elements meet or exceed WCAG 2.1 Level AA standards. Critical information is never conveyed through colour alone. Text elements maintain sufficient contrast ratios to support readability and minimise cognitive load.
Typography is designed for clarity and accessibility. Scalable font sizes, consistent line spacing, and descriptive link text support screen reader compatibility and user control. We avoid dense text blocks and stylised fonts to maintain legibility across all platforms and use cases.
Our operations align with global accessibility regulations, including WCAG 2.1 Level AA, the Americans with Disabilities Act (ADA), the Equality Act 2010 (UK), and EN 301 549 (EU). We conduct regular audits and apply updates to maintain compliance and support continuous improvement.
If you encounter any accessibility barriers or require support, please contact us through our designated page. We aim to respond within 48 hours and are committed to resolving issues promptly.